Cable Advertising

Why Advertise on Cable?

Better Demographics

• Cable Subscribers are consistently more upscale than non-cable homes, with the gap between the two growing wider.
• Cable households have larger household incomes, making them better targets for your products and services.
• In addition to being younger and better educated than non-cable subscribers, the cable universe now accounts for the vast majority of the nation's total household income.

Better Targeting

• Cable delivers a broad reach across a wide range of demographic categories, allowing you to target your customers more precisely.
• Cable allows you to insert your message into specific programs that match the lifestyle and interests of your target audience.
• With cable, you can direct all of your advertising impact into a selected geographical area, which makes your advertising dollars more cost effective.

Variety of Programming

• Cable offers commercial breaks in unique, high-quality programming from national, regional and local sources.
• 99% of cable subscribers are able to receive 40 or more advertising channels.

Local Sponsorship

• Take advantage of the impact of your manufacturer's national campaign by running a local schedule for your company.
• Cable offers you a wide variety of local sponsorship and community involvement opportunities.